In 2025, the demand for sales, marketing, and customer service professionals in Belgium is set to grow. Ian Schoonjans, consultant at recruitment specialist Robert Walters, offers a deep dive into the trends shaping the sales, marketing & customer service job market.

Most in-demand sales, marketing & customer service professionals in 2025

1. Customer Service Representative

1. Inside Sales Employee

1. Digital Marketeer

Key drivers of demand

The demand for skilled professionals in sales, marketing, and customer service is driven by several interrelated trends. Companies are sharpening their focus on revenue generation, recognizing the critical role that skilled professionals play in driving sales, building customer relationships, and achieving business growth. In today’s highly competitive market, personalized, relationship-driven strategies are no longer optional—they are essential for staying ahead.

“At the same time, customer service is undergoing a transformation as organizations seek to enhance customer satisfaction,” Ian adds. “In fast-paced areas like e-commerce and retail, delivering seamless, memorable experiences is now a cornerstone of building loyalty and repeat business.” 

Another significant driver is the increasing importance of data-driven marketing. Businesses are leveraging analytics to understand consumer behavior better and optimize their campaigns for maximum impact. This shift requires marketing professionals who are adept at interpreting data, personalizing strategies, and implementing campaigns across digital platforms.

Highest-demand sectors

In 2025, demand for sales, marketing, and customer service professionals will be highest in industrial machinery, food and beverage manufacturing, environmental services, chemistry, and technology. “These sectors require specialized skills, from precision sales in B2B markets to marketing sustainable solutions and delivering exceptional customer experiences,” Ian explains. “As industries adjust to changing consumer demands and technological advancements, opportunities for skilled professionals will continue to grow.”

Upskilling areas

One of the defining trends for 2025 is the need for professionals who are proficient in digital tools and technologies. Whether it’s mastering advanced CRM systems, AI-powered analytics, marketing automation or virtual sales environments, digital fluency is a must.

Multilingual abilities are equally important, particularly in Belgium’s diverse market, where communicating effectively in Dutch, French, English and German provides a significant competitive edge.

Finally, beyond technical skills, success will depend on embracing a customer-centric mindset that prioritizes empathy, personalization, and meaningful connections.

Ian: “By improving in these three core areas, professionals in sales, marketing and customer service can position themselves as indispensable assets in a competitive job market.” 

Hiring and retaining top talent in 2025

To attract and retain sales, marketing, and customer service professionals in 2025, employers must offer competitive compensation, clear career growth opportunities, and flexible work arrangements. “With the average tenure in these roles expected to be just 1.3 years, investing in upskilling, fostering a supportive workplace culture, and recognizing employee achievements are crucial for building loyalty,” Ian concludes.

More information

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