The new war for talent: why development beats salary

Competition for young talent is expected to intensify in the coming years. While many employers remain focused on hiring experienced professionals who can make an immediate impact, organisations are increasingly recognising the importance of investing in early-career talent to build a future-ready workforce.

A recent survey by global talent solutions specialist Robert Walters found that 68% of employers expect competition for young talent to increase, with more than half (52%) anticipating a significant rise. According to Karl Bladt, Manager at Robert Walters Belgium, employers need to adopt a longer-term view of talent: "Organisations can't focus solely on the vacancies they need to fill today. They also need to look ahead and ensure they have the right skills in place as business needs evolve."

Employers prioritise development over pay

To attract young professionals, employers are placing greater emphasis on learning and development. Six in ten employers (60%) say that training and development is their most important investment when recruiting graduates and early-career professionals. Salary and benefits follow at 27%, while employer branding is considered the most important investment by 13%.

Learning opportunities also play a central role in how employers position themselves to candidates. Training and mentoring are seen as the strongest attraction by 37% of employers, followed by career progression opportunities (31%). According to Karl, this does not mean salary has become less important, but rather that it is no longer the main differentiator.

A competitive salary remains a basic expectation. However, young professionals increasingly look beyond pay and evaluate what an employer can offer over the longer term: the experience they will gain, the skills they will develop and the career opportunities that come with them.

Skills development becomes increasingly important

The growing focus on development comes as roles continue to evolve. New technologies, including generative AI, are changing the skills organisations need and increasing the importance of adaptability and continuous learning.

"Generative AI is transforming the way many professionals work. As a result, employees need more than technical know-how. they also need to understand how to use these technologies critically and responsibly." 

Karl believes the future workplace will increasingly rely on a combination of digital skills and human capabilities. "Technology is reshaping work, but human skills remain essential. Critical thinking, communication and problem-solving become even more valuable as employees work alongside new technologies."

Onboarding plays a crucial role in retention

The battle for young talent is not won at the hiring stage alone. The first months within an organisation have a significant impact on employee engagement and retention.

Recent research by Robert Walters shows that one in five young professionals (20%) has considered leaving an employer because of a poor onboarding experience.

The main challenges identified by respondents include:

• Limited access to the necessary tools and systems

• Insufficient training

• Unclear expectations about their role and responsibilities

Karl emphasises that effective onboarding is essential for retaining new talent. "An employee's first experience within an organisation often determines how quickly they build confidence. When people understand what is expected of them from day one and have access to the right tools and support, they integrate more quickly and are able to contribute sooner."

From filling vacancies to developing talent

According to Robert Walters, the findings reflect a broader shift in the labour market. Employers need to do more than attract candidates. They also need to invest in what happens after recruitment. A clear development strategy, effective onboarding and strong support from managers are becoming increasingly important in attracting and retaining young talent.

Karl concludes: "The organisations that will succeed in attracting talent tomorrow won't necessarily be those offering the highest salaries. They'll be the employers that provide people with long-term opportunities, invest in their development and help them grow throughout their careers."
 

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